Total Vision
Blog Hero

Optometry Practice Valuation: How to Calculate Your Practice Value

Contact Us
An optometrist holding a pair of prescription glasses as she smiles and looks directly at the camera

As an optometrist, you have invested a significant amount of time, money, and effort into building your practice. To help your practice run at its full potential and safeguard the value of your investment, it is essential to know the true worth of your practice. 

An optometry practice valuation is the process of determining the fair market value of an optometry practice. This process involves evaluating various aspects of the practice, including factors such as revenue, profitability, patient base and demographics, location and competition, staffing and operations, equipment and technology, and legal and regulatory issues.

To calculate your practice value, you need to know which method(s) to use and have access to accurate data about your practice. Professional help is recommended for accurate calculations and optimal results.

Factors to Consider in Valuing Your Practice

To determine the value of your optometry practice, it’s important to consider various factors. By taking these factors into account, you can gain a clearer understanding of your practice’s true worth. The following are some vital factors to consider:

Revenue & Profitability

Historical financials are an essential factor in determining the value of your practice. You will need to examine your revenue streams, such as payments from insurance providers or out-of-pocket payments. It is also important to analyze profit margins to ensure that your practice is running efficiently.

Patient Base & Demographics

Your patient base is another critical factor in determining the value of your practice. The number of patients, demographics of patients, and retention rates all impact the value of your practice. Understanding your patient base can help you tailor your services accordingly.

Location & Competition

The location of your practice and the level of competition in your area are other variables to consider when valuing your practice. Geographical location can affect patient volume, and market saturation can impact your pricing strategies. Analyzing your competition can help you differentiate yourself and stand out in the market.

Staffing & Operations

Your practice’s staffing and operations structure influence its value. Employee salaries and benefits, staffing structure, and overall efficiency can all impact the bottom line. Having well-trained staff and efficient operations can improve the value of your practice.

Equipment & Technology

Types of equipment, age of equipment, and technological advancements all play a role in valuing your practice. Up-to-date equipment can improve patient care and attract new patients, which can increase revenue and, ultimately, the value of your practice.

Legal & Regulatory Issues

Your practice’s compliance with regulations, licenses, certifications held, and risk management strategies are other critical factors to consider. Ensuring compliance with regulations and proper risk management can help protect your practice and increase its value.

By taking all of these factors into account, you can get a better understanding of the true worth of your optometry practice. At Total Vision, we can assist you in analyzing these factors and provide support to help you improve your practice’s value.

Methods of Valuation

Now that you understand the key factors involved in valuing your optometry practice, it’s time to explore the different methods of valuation. Here are the 3 main methods used in practice valuation:


This method involves valuing the assets of your practice. The assets may include equipment, property, and other tangible items. The asset-based approach is typically used for practices that have a lot of physical assets.

To calculate the value of your practice using the asset-based approach, you will need to subtract the liabilities from your total assets. For example, if your practice has $500,000 in assets and $200,000 in liabilities, the calculated value of your practice would be $300,000.


The market-based approach involves comparing your practice to similar practices that have been sold recently. By examining the selling price of these comparable practices, you can gain a better understanding of your practice’s value in relation to the market.

To use the market-based approach, you will need to research other practices that have sold recently and compare their selling prices to determine the value of your practice.


The income-based approach calculates the value of your practice based on its expected future income. This approach is particularly useful for practices that generate revenue primarily from services rather than physical assets.

To calculate the value of your practice using the income-based approach, you will need to estimate your expected future income and then discount it to its present value. This calculation takes into account factors such as growth rates, profit margins, and competition.

Each valuation method has its own advantages and disadvantages, so it’s important to choose the one that’s most appropriate for your practice. 

A female optometrist shaking the hands of a woman in an optical office

Unlock the Full Potential of Your Optometry Practice

Valuing your optometry practice is essential for understanding the true worth of your investment. By considering the key factors involved in valuing your practice and selecting the appropriate method, you can get an accurate valuation. 

Knowing the value of your practice can inform your decision-making, support your financial planning, and prepare you for a future sale or acquisition. At Total Vision, we can assist you in getting the most out of your optometry practice and help you maximize its value. Contact us today to learn more about our partnership opportunities.

Written by Total Vision

At Total Vision, we pride ourselves on ensuring healthy eyes for the whole family and work hard to help all our patients look, feel, and see better. With many locations throughout California, we continue to set new industry standards for professionalism and quality. We empower all our partners to offer leading-edge testing, treatment, and eyewear. With the support of our entire network behind each care provider, patients all over the state can enjoy consistent quality and incredible value.
instagram facebook facebook2 pinterest twitter google-plus google linkedin2 yelp youtube phone location calendar share2 link star-full star star-half chevron-right chevron-left chevron-down chevron-up envelope fax