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Category: For Optometrists

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Building an Online Presence: 6 Marketing Tips for Your Eye Clinic

Hand arranged wood letters spelling SEO, the abbreviation for Search Engine Optimization as a marketing technique for optometry practices.

Effective marketing can attract new patients, foster a strong connection within the community, and build trust. Some marketing strategies to consider for your eye clinic include:

Build a strong online presence

Implement search engine optimization

Develop engaging social media content

Online advertising

Take advantage of local marketing opportunities

Track and analyze the results […]

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10 Tips to Streamline Business Operations in Your Optometry Practice

An optometrist in his clinic sitting and working on a computer.

10 Tips to Streamline Business Operations in Your Optometry Practice When you’re running an optometry practice, it can seem like your hands are always full. No matter how well-trained your staff is or how passionate you are about providing high-quality care, it can be common to experience burnout.  That could be a sign it’s time […]

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Optometry Practice Valuation: How to Calculate Your Practice Value

An optometrist holding a pair of prescription glasses as she smiles and looks directly at the camera

As an optometrist, you have invested a significant amount of time, money, and effort into building your practice. To help your practice run at its full potential and safeguard the value of your investment, it is essential to know the true worth of your practice.  An optometry practice valuation is the process of determining the […]

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Optometry Practice Management: 10 Strategies for Hiring Great Employees

An optometrist and optician looking at a laptop, smiling while working together

When it comes to managing an optometry practice—or any business, for that matter—it’s important you have a team around you that you can trust. After all, you can’t do everything yourself! It’s essential for your practice that you do your due diligence when considering potential new employees. Fortunately, there are some key areas to focus […]

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Optometry Practice Appraisal: What Is Your Practice Worth?

A portrait of a female ophthalmologist standing in the clinic with crossed arms.

Whether you’re considering bringing a new partner into your optometry practice or getting ready to sell it, you’ll need to know what your practice is worth. But how can you tell? There isn’t a one-size-fits-all answer for determining a valuation because each practice is unique. There are multiple methods, such as revenue stream or capitalization […]

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