In addition to making your life easier by having a solid team, employee retention is critical for improved patient care, saving you money, and helping prevent clinic efficiency problems. […]
Effective marketing can attract new patients, foster a strong connection within the community, and build trust. Some marketing strategies to consider for your eye clinic include:
Build a strong online presence
Implement search engine optimization
Develop engaging social media content
Online advertising
Take advantage of local marketing opportunities
Track and analyze the results […]
If you’re looking to drive up traffic, some helpful marketing strategies include:
Offering a limited-time promotion
Starting a social media campaign
Organizing or joining a community event
Implementing a referral program
Partnering with our team at Total Vision […]
10 Tips to Streamline Business Operations in Your Optometry Practice When you’re running an optometry practice, it can seem like your hands are always full. No matter how well-trained your staff is or how passionate you are about providing high-quality care, it can be common to experience burnout. That could be a sign it’s time […]
Running a successful business—especially in the modern day and age—can be difficult to do alone. As a business owner, you may constantly need to find new strategies to gain a competitive edge over the competition and maximize your own chances of success. One of the strategies often used is a business partnership. But what are […]
As an optometrist, you have invested a significant amount of time, money, and effort into building your practice. To help your practice run at its full potential and safeguard the value of your investment, it is essential to know the true worth of your practice. An optometry practice valuation is the process of determining the […]
When it comes to managing an optometry practice—or any business, for that matter—it’s important you have a team around you that you can trust. After all, you can’t do everything yourself! It’s essential for your practice that you do your due diligence when considering potential new employees. Fortunately, there are some key areas to focus […]
Whether you’re considering bringing a new partner into your optometry practice or getting ready to sell it, you’ll need to know what your practice is worth. But how can you tell? There isn’t a one-size-fits-all answer for determining a valuation because each practice is unique. There are multiple methods, such as revenue stream or capitalization […]
Owning and running your optometry practice is a dream for many eye doctors, but there’s more to just opening a practice and hiring a few staff members. You have to consider your marketing plan, what specialty services (if any) you want to offer, and many other factors to help to build a successful practice. As […]
You may have purchased an optometry practice when you first started out as an eye doctor, or you may have built your own practice from the ground up. Regardless of which, the decision to sell that practice isn’t a small one. It’s also not as simple as selling something you don’t need on a local […]
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