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Building an Online Presence: 6 Marketing Tips for Your Eye Clinic

Hand arranged wood letters spelling SEO, the abbreviation for Search Engine Optimization as a marketing technique for optometry practices.

Effective marketing can attract new patients, foster a strong connection within the community, and build trust. Some marketing strategies to consider for your eye clinic include:

Build a strong online presence

Implement search engine optimization

Develop engaging social media content

Online advertising

Take advantage of local marketing opportunities

Track and analyze the results […]

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Optometry Practice Valuation: How to Calculate Your Practice Value

An optometrist holding a pair of prescription glasses as she smiles and looks directly at the camera

As an optometrist, you have invested a significant amount of time, money, and effort into building your practice. To help your practice run at its full potential and safeguard the value of your investment, it is essential to know the true worth of your practice.  An optometry practice valuation is the process of determining the […]

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Optometry Practice Appraisal: What Is Your Practice Worth?

A portrait of a female ophthalmologist standing in the clinic with crossed arms.

Whether you’re considering bringing a new partner into your optometry practice or getting ready to sell it, you’ll need to know what your practice is worth. But how can you tell? There isn’t a one-size-fits-all answer for determining a valuation because each practice is unique. There are multiple methods, such as revenue stream or capitalization […]

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Optometry Marketing: 10 Tips for More Patients

Search engine optimization. A text word is written on a white paper.

When you’re busy running and managing your practice, it can be easy for marketing efforts to fall to the side or take a back burner. But a crucial step in continued growth is smart marketing. It’s important to round out your marketing plan with high-return activities. If you’re in the beginning stages of marketing, finding […]

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How Much Do Optometrists Make with Their Own Practice?

A female optometrist smiling

An optometrist’s salary can vary depending on a number of factors, such as whether they own their practice or are employed at a practice. Being an optometrist and owning an optometry practice are very different occupations, but often go hand-in-hand. Owning a practice can have a much higher return, but requires a lot more work […]

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