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Optometry Practice Appraisal: What Is Your Practice Worth?

A portrait of a female ophthalmologist standing in the clinic with crossed arms.

Whether you’re considering bringing a new partner into your optometry practice or getting ready to sell it, you’ll need to know what your practice is worth. But how can you tell? There isn’t a one-size-fits-all answer for determining a valuation because each practice is unique. There are multiple methods, such as revenue stream or capitalization […]

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Optometry Marketing: 10 Tips for More Patients

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When you’re busy running and managing your practice, it can be easy for marketing efforts to fall to the side or take a back burner. But a crucial step in continued growth is smart marketing. It’s important to round out your marketing plan with high-return activities. If you’re in the beginning stages of marketing, finding […]

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How Much Do Optometrists Make with Their Own Practice?

A female optometrist smiling

An optometrist’s salary can vary depending on a number of factors, such as whether they own their practice or are employed at a practice. Being an optometrist and owning an optometry practice are very different occupations, but often go hand-in-hand. Owning a practice can have a much higher return, but requires a lot more work […]

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