In addition to making your life easier by having a solid team, employee retention is critical for improved patient care, saving you money, and helping prevent clinic efficiency problems. […]
Effective marketing can attract new patients, foster a strong connection within the community, and build trust. Some marketing strategies to consider for your eye clinic include:
Build a strong online presence
Implement search engine optimization
Develop engaging social media content
Online advertising
Take advantage of local marketing opportunities
Track and analyze the results […]
Running a successful business—especially in the modern day and age—can be difficult to do alone. As a business owner, you may constantly need to find new strategies to gain a competitive edge over the competition and maximize your own chances of success. One of the strategies often used is a business partnership. But what are […]
As an optometrist, you have invested a significant amount of time, money, and effort into building your practice. To help your practice run at its full potential and safeguard the value of your investment, it is essential to know the true worth of your practice. An optometry practice valuation is the process of determining the […]
Whether you’re considering bringing a new partner into your optometry practice or getting ready to sell it, you’ll need to know what your practice is worth. But how can you tell? There isn’t a one-size-fits-all answer for determining a valuation because each practice is unique. There are multiple methods, such as revenue stream or capitalization […]
You may have purchased an optometry practice when you first started out as an eye doctor, or you may have built your own practice from the ground up. Regardless of which, the decision to sell that practice isn’t a small one. It’s also not as simple as selling something you don’t need on a local […]
When you’re busy running and managing your practice, it can be easy for marketing efforts to fall to the side or take a back burner. But a crucial step in continued growth is smart marketing. It’s important to round out your marketing plan with high-return activities. If you’re in the beginning stages of marketing, finding […]
An optometrist’s salary can vary depending on a number of factors, such as whether they own their practice or are employed at a practice. Being an optometrist and owning an optometry practice are very different occupations, but often go hand-in-hand. Owning a practice can have a much higher return, but requires a lot more work […]
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