When you’re busy running and managing your practice, it can be easy for marketing efforts to fall to the side or take a back burner. But a crucial step in continued growth is smart marketing. It’s important to round out your marketing plan with high-return activities. If you’re in the beginning stages of marketing, finding […]
Once you get your new eyeglass prescription after your comprehensive eye exam, you might be surprised when you look down at your paperwork and see an expiration date. You have enough expiration dates to keep track of in your fridge; now you have to worry about your glasses too? Eyeglass prescriptions do expire, but it’s […]
Optometry is a dynamic, fast-paced, and growing field. And running an optometry practice takes a lot of work. Beyond exceptional patient care, operating an optometry practice requires managing employees, handling finances, purchasing equipment or tools, and developing and strengthening relationships. So, how do you overcome these challenges in caring for your patients and dealing with […]
You wouldn’t think that choosing where to buy glasses or where to get an eye examination is a complicated decision. And it’s really not, but there are some things to consider when choosing a clinic because there are a lot of competing practices out there. In regards to training and ability, all optometrists have the […]
Healthy eyes and clear vision begin with comprehensive eye exams with your optometrist. Beyond eye exams, your optometrist provides specialty eye care services such as dry eye and myopia control. But can American optometrists practice abroad? Let’s explore the different qualifications and how optometry works worldwide. Going Down the Optometry Path Optometry is a fascinating […]
Your eyesight is precious, so ensuring that you stay up-to-date with your prescription for your glasses or contact lenses is essential. It all starts with a trip to your optometrist for a comprehensive eye exam. But how long do prescription glasses last? Let’s explore how often your prescription needs updating, how often you should get […]
Your optometrist does much more than just determine your prescription for eyeglasses or contact lenses during a comprehensive eye exam. He or she will also examine your eyes for common and rare eye diseases, evaluate how well your eyes work together as a team, and look for signs of a variety of potentially serious health […]
An optometrist’s salary can vary depending on a number of factors, such as whether they own their practice or are employed at a practice. Being an optometrist and owning an optometry practice are very different occupations, but often go hand-in-hand. Owning a practice can have a much higher return, but requires a lot more work […]
California is the most heavily regulated state in America, with almost 400,000 regulatory restrictions. Unfortunately, some of these restrictions affected the level of care that an optometrist could provide if they discovered something during an eye examination. Up until recently, an optometrist would have to refer their patients to an ophthalmologist or other medical doctor […]
When looking for an eye care professional, you may come across a few different types of practitioners. They differ in terms of education, scope of practice, and services provided. Regular eye care is essential for maintaining your vision and eye health, from your annual eye exams to specialty eye care. To help you take care […]
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