Owning and running your optometry practice is a dream for many eye doctors, but there’s more to just opening a practice and hiring a few staff members. You have to consider your marketing plan, what specialty services (if any) you want to offer, and many other factors to help to build a successful practice. As […]
Eye care doesn’t start and end at the optometrist’s office. Managing your eye health is an everyday process, and instilling good habits may help you avoid certain eye conditions and minimize symptoms. Taking care of your eyes doesn’t take drastic changes or commitments, and the results can significantly benefit you. #1: Eat a Balanced Diet […]
You may have purchased an optometry practice when you first started out as an eye doctor, or you may have built your own practice from the ground up. Regardless of which, the decision to sell that practice isn’t a small one. It’s also not as simple as selling something you don’t need on a local […]
Pink eye is a common eye condition that results from an infection of the conjunctiva (membrane lining the eyelid), which becomes inflamed and red or pink. Pink eye is rarely serious and usually resolves within 1–2 weeks. However, if symptoms last longer and are accompanied by pain, difficulty seeing, or developing light sensitivity, it could […]
When you’re busy running and managing your practice, it can be easy for marketing efforts to fall to the side or take a back burner. But a crucial step in continued growth is smart marketing. It’s important to round out your marketing plan with high-return activities. If you’re in the beginning stages of marketing, finding […]
Once you get your new eyeglass prescription after your comprehensive eye exam, you might be surprised when you look down at your paperwork and see an expiration date. You have enough expiration dates to keep track of in your fridge; now you have to worry about your glasses too? Eyeglass prescriptions do expire, but it’s […]
Optometry is a dynamic, fast-paced, and growing field. And running an optometry practice takes a lot of work. Beyond exceptional patient care, operating an optometry practice requires managing employees, handling finances, purchasing equipment or tools, and developing and strengthening relationships. So, how do you overcome these challenges in caring for your patients and dealing with […]
You wouldn’t think that choosing where to buy glasses or where to get an eye examination is a complicated decision. And it’s really not, but there are some things to consider when choosing a clinic because there are a lot of competing practices out there. In regards to training and ability, all optometrists have the […]
Healthy eyes and clear vision begin with comprehensive eye exams with your optometrist. Beyond eye exams, your optometrist provides specialty eye care services such as dry eye and myopia control. But can American optometrists practice abroad? Let’s explore the different qualifications and how optometry works worldwide. Going Down the Optometry Path Optometry is a fascinating […]
Your eyesight is precious, so ensuring that you stay up-to-date with your prescription for your glasses or contact lenses is essential. It all starts with a trip to your optometrist for a comprehensive eye exam. But how long do prescription glasses last? Let’s explore how often your prescription needs updating, how often you should get […]
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