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Can You Overuse Eye Drops?

A close-up of a woman applying eye drops to her eyes.

Eye drops can be an excellent treatment option for people looking to relieve mild eye discomfort. They can be used to help with common conditions like allergies, bacterial infections, dry eye disease, and even glaucoma.  With that in mind, it’s important not to overuse your eye drops and to follow the instructions provided on the […]

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Optometry Practice Appraisal: What Is Your Practice Worth?

A portrait of a female ophthalmologist standing in the clinic with crossed arms.

Whether you’re considering bringing a new partner into your optometry practice or getting ready to sell it, you’ll need to know what your practice is worth. But how can you tell? There isn’t a one-size-fits-all answer for determining a valuation because each practice is unique. There are multiple methods, such as revenue stream or capitalization […]

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How to Prepare for an Eye Exam

Booking an eye exam appointment online on a computer laptop.

Eye exams are critical to maintaining eye health. To make the most of the time with your optometrist, preparing for your appointment can ensure you don’t forget essential questions or details to share. Bringing a list of questions, notes, and previous prescriptions can help start your eye exam armed with vital information. What to Bring […]

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How to Manage a Growing Team in Your Optometry Practice

A group of employees gathered around a table with an illustration of roles and responsibilities written on a table designated to each employee.

As an owner of an optometry practice, how you manage your business and a growing team can greatly impact your practice’s success and efficiency. As your team grows, challenges can arise, such as communication breakdowns, confusion about roles and responsibilities, and decreased productivity. It’s essential that leadership effectively manage the growth of the teams to […]

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What Are Gas Permeable Contact Lenses?

A young boy smiling while holding a gas permeable contact lens on his finger

Contact lenses have become a popular alternative to glasses, providing the freedom and convenience of not having to wear glasses all of the time.  With so many different types of contact lenses available, picking the right one can be difficult. Gas-permeable contact lenses, also known as GP lenses, are one option worth considering. These lenses […]

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How to Take Care of Your Eyes Daily: 5 Tips to Preserve Your Eye Health

A group of foods that is good for the eyes, like leafy greens, nuts, citrus fruits, and salmon rich with Omega 3 Fatty acids.

Eye care doesn’t start and end at the optometrist’s office. Managing your eye health is an everyday process, and instilling good habits may help you avoid certain eye conditions and minimize symptoms. Taking care of your eyes doesn’t take drastic changes or commitments, and the results can significantly benefit you. #1: Eat a Balanced Diet […]

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Should I Go to Urgent Care for Pink Eye?

A close-up of a little child with pink eye.

Pink eye is a common eye condition that results from an infection of the conjunctiva (membrane lining the eyelid), which becomes inflamed and red or pink.  Pink eye is rarely serious and usually resolves within 1–2 weeks. However, if symptoms last longer and are accompanied by pain, difficulty seeing, or developing light sensitivity, it could […]

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Optometry Marketing: 10 Tips for More Patients

Search engine optimization. A text word is written on a white paper.

When you’re busy running and managing your practice, it can be easy for marketing efforts to fall to the side or take a back burner. But a crucial step in continued growth is smart marketing. It’s important to round out your marketing plan with high-return activities. If you’re in the beginning stages of marketing, finding […]

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