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How to Manage a Growing Team in Your Optometry Practice

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A group of employees gathered around a table with an illustration of roles and responsibilities written on a table designated to each employee.

As an owner of an optometry practice, how you manage your business and a growing team can greatly impact your practice’s success and efficiency. As your team grows, challenges can arise, such as communication breakdowns, confusion about roles and responsibilities, and decreased productivity.

It’s essential that leadership effectively manage the growth of the teams to maintain high levels of performance and job satisfaction. You can achieve effective management through best practices such as mentoring, communication, training, and evaluation.

Ways to Manage Your Team as It Grows

When your optometry practice expands, so will your staff. This means you’ll need to manage a growing team, which can be both exciting and challenging. 

Your management style has to balance prioritizing patient care and growth while supporting and investing in your growing team. There are several management strategies that can help you navigate this change.

Clearly Defined Roles & Responsibilities

When team members understand their responsibilities, they are more confident and empowered in their work, which can improve job satisfaction and performance, reduce confusion, and increase accountability. Here are some steps to clearly define roles and responsibilities:

  1. Assess your current needs and determine what tasks and responsibilities are required to meet those needs. Consider factors such as the size of your team, the scope of the work, and the strengths and weaknesses of each team member.
  2. Create clear and concise job descriptions for each role in the practice. These should include a detailed list of responsibilities, expected outcomes, and any necessary qualifications or experience.
  3. Allocate responsibilities based on strengths, interests, and skill sets to ensure each team member works in a well-suited area where they can excel.
  4. Communicate expectations with regular check-ins, performance evaluations, and opportunities for feedback and discussion.
  5. Be flexible to change roles and responsibilities as the needs of the practice evolve. You can do this with regular assessments and make adjustments as necessary.

Regular Training & Development

Optometry practices continue to evolve, whether by growing the team or introducing new technologies and equipment. You can invest in your team’s growth and development by offering ongoing training and professional development opportunities to help them stay up-to-date with the latest technology, industry trends, and best practices.

A male team leader presents a new process written on the whiteboard during training at the workplace.

Open Communication

Encourage open communication within your team to make them feel comfortable sharing their ideas and feedback. Open communication can help build trust and foster a positive working environment that can create a good customer experience. 

Set Achievable Goals

Set realistic and achievable goals for your team, and hold everyone accountable for meeting them. Short and long-term shared goals for the practice can help to keep everyone focused, motivated, and working as a team. 

Recognition & Rewards

Acknowledge performance and reward the hard work and achievements of your team members. Recognition helps boost morale and encourages the further success of the practice as a whole. 


As your team grows, it’s vital to remain organized and ensure everyone works efficiently. You can consider using tools such as project management software to help you keep track of tasks and deadlines. 

Structured meetings are also crucial to managing a growing team. Regular meetings with a set schedule and a well-defined agenda promote efficient and organized participation, helping to keep everyone aligned and informed. 

Meetings provide a platform for open and honest discussions, address issues promptly, and facilitate the development of trust between leadership and team members. 

Leadership & Mentoring

Leadership is leading by example, showing a strong work ethic, and demonstrating the behaviors and attitudes you expect from your team. Your own actions have a big impact on the culture and success of your practice. Other ways to offer leadership and mentorship include:

  • Communicate the core values and mission of the practice with your team
  • Encourage professional growth and development
  • Be open and approachable and a good listener
  • Provide guidance and support to navigate challenges

Manage Your Practice and Team with Leadership

Managing a growing team in an optometry practice requires effective leadership, clear communication, and a focus on continuous improvement. By following these strategies, you can help to create a supportive and productive working environment that continues to thrive.

A partnership with the experienced management team at Total Vision can help your optometry practice reach new heights. For more information, contact us today.

Written by Total Vision

At Total Vision, we pride ourselves on ensuring healthy eyes for the whole family and work hard to help all our patients look, feel, and see better. With many locations throughout California, we continue to set new industry standards for professionalism and quality. We empower all our partners to offer leading-edge testing, treatment, and eyewear. With the support of our entire network behind each care provider, patients all over the state can enjoy consistent quality and incredible value.
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