When you’re busy running and managing your practice, it can be easy for marketing efforts to fall to the side or take a back burner. But a crucial step in continued growth is smart marketing. It’s important to round out your marketing plan with high-return activities. If you’re in the beginning stages of marketing, finding […]
Optometry is a dynamic, fast-paced, and growing field. And running an optometry practice takes a lot of work. Beyond exceptional patient care, operating an optometry practice requires managing employees, handling finances, purchasing equipment or tools, and developing and strengthening relationships. So, how do you overcome these challenges in caring for your patients and dealing with […]
Healthy eyes and clear vision begin with comprehensive eye exams with your optometrist. Beyond eye exams, your optometrist provides specialty eye care services such as dry eye and myopia control. But can American optometrists practice abroad? Let’s explore the different qualifications and how optometry works worldwide. Going Down the Optometry Path Optometry is a fascinating […]
An optometrist’s salary can vary depending on a number of factors, such as whether they own their practice or are employed at a practice. Being an optometrist and owning an optometry practice are very different occupations, but often go hand-in-hand. Owning a practice can have a much higher return, but requires a lot more work […]
California is the most heavily regulated state in America, with almost 400,000 regulatory restrictions. Unfortunately, some of these restrictions affected the level of care that an optometrist could provide if they discovered something during an eye examination. Up until recently, an optometrist would have to refer their patients to an ophthalmologist or other medical doctor […]
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